17+ Years of
Digital Expertise
Looking for the right team
to grow with. Maybe it's yours?
17+ Years of Digital Expertise.
Looking for the right team to grow with. Maybe it's yours?The right team?
People who care.
A meaningful mission.
Something worth building together.
I’ve spent the past years bringing my experience to different projects. Now I’d like to put that experience into something I can be part of, shape and grow with.
Wellbeing and mental health are especially close to my heart, but purpose can take many forms.
The right team?
People who care.
A meaningful mission.
Something worth building together.
I’ve spent the past years bringing my experience to different projects. Now I’d like to put that experience into something I can be part of, shape and grow with.
Wellbeing and mental health are especially close to my heart, but purpose can take many forms.
What I bring
17+ years across digital
from marketing and UX to CRO and experimentation, giving me a deep understanding of how it all connects and what needs to come together to make things work.
A natural instinct to optimise
I combine data, experience and intuition to spot patterns, uncover friction and see where change can have the most impact.
Adaptability and persepctive
Experience across global organisations, agencies, in-house teams and my own ventures means I can see things from different perspectives and quickly adapt to different ways of working.
AI as part of how I work
I use AI extensively across research, analysis, strategy and ideation, and as a sparring partner to challenge my thinking, explore different perspectives and develop ideas further.
Connection and alignment
I bring people and teams together, connect different viewpoints and help create a shared direction.
A strong sense for people and dynamics
More than 10 years of training and personal practice in transformational work have shaped how I work with people and create space for openness, reflection and new ideas.
International and remote experience
Having lived and worked across Germany, the UK, Spain and Gibraltar, I’m now based in Portugal and work fully remotely. I know how to work independently while staying connected and collaborating effectively across locations.
Kind Words
From people I've worked with
Christina’s support was essential to kick off and mature our experimentation programme. She designed and aligned a cross-functional collaboration among all involved parties, trained key technical and business stakeholders, and identified the best fit-for-purpose tool for us. Christina paved the path for an efficient experimentation programme that the business is benefiting from every day, and had a very good standing among all participants.
I had the pleasure of working with Christina for several years, and I can confidently say that she is a highly skilled senior experimentation consultant. Her deep expertise in A/B testing, personalisation, and data-driven optimisation is matched by her strategic mindset and ability to turn insights into tangible business impact.
Christina is able to navigate complex challenges while keeping an eye on the bigger picture. Whether it is designing robust test frameworks, analysing results with precision, or aligning stakeholders around a data-driven approach, she always delivers with excellence.
Beyond her technical skills, she is a great teamplayer and always willing to share her knowledge.
Christina’s support was essential to kick off and mature our experimentation programme. She designed and aligned a cross-functional collaboration among all involved parties, trained key technical and business stakeholders, and identified the best fit-for-purpose tool for us. Christina paved the path for an efficient experimentation programme that the business is benefiting from every day, and had a very good standing among all participants.
Christina’s support was essential to kick off and mature our experimentation programme. She designed and aligned a cross-functional collaboration among all involved parties, trained key technical and business stakeholders, and identified the best fit-for-purpose tool for us. Christina paved the path for an efficient experimentation programme that the business is benefiting from every day, and had a very good standing among all participants.
Christina’s support was essential to kick off and mature our experimentation programme. She designed and aligned a cross-functional collaboration among all involved parties, trained key technical and business stakeholders, and identified the best fit-for-purpose tool for us. Christina paved the path for an efficient experimentation programme that the business is benefiting from every day, and had a very good standing among all participants.
Christina did an UX audit of our website and convinced us with her professional and clear structured presentation. Her work shows great competence in this area and what we particularly liked was her empathy with which she was able to put herself in our project.
Many thanks for the perfect work.
I had the pleasure of working with Christina for several years, and I can confidently say that she is a highly skilled senior experimentation consultant. Her deep expertise in A/B testing, personalisation, and data-driven optimisation is matched by her strategic mindset and ability to turn insights into tangible business impact.
Christina is able to navigate complex challenges while keeping an eye on the bigger picture. Whether it is designing robust test frameworks, analysing results with precision, or aligning stakeholders around a data-driven approach, she always delivers with excellence.
Beyond her technical skills, she is a great teamplayer and always willing to share her knowledge.
We appreciated Christina’s engagement, her positive attitude, and her attentive way of communication. Her optimization work on the Microsoft Online Store was highly valued and implemented not just across Western Europe but globally.
More about me
I’m a curious, creative soul with a genuine love for optimisation, whether that’s improving websites or my own personal growth.
Early in my career, I noticed how many businesses invested heavily in generating traffic, yet failed to engage or convert those visitors. That insight sparked my curiosity and became the start of my journey into optimising user experience.
Over the years, I have lived and worked in Germany, the UK (London), Spain, Gibraltar, and now Portugal, where my husband and I have found our dream home surrounded by lemon fields. This little paradise nourishes my energy and inspires everything I do.
Beyond the screen, you’ll likely find me on my yoga mat, creating intuitive artwork, or spending time in nature. I also love taking courses that feed my creativity and growth—whether it’s art, energy work, or personal transformation. These experiences continue to inspire how I live, work, and connect.
P.S. Curious about my art? Explore my artwork on Instagram.
Rooted in Portugal, Working Worldwide
As a native German speaker based in Portugal’s Algarve, I love the flexibility of remote collaboration but also value the energy of in-person connection.
For long-term projects or contracting roles, I’m open to travel to co-create meaningful impact from within.
Professional Experience & Holistic Training
Rooted in print media design and evolved into website optimization, I bring over 20 years of cross-disciplinary experience across offline and online marketing. My journey has taken me from working in top agencies in London to leading CRO teams in Hamburg, shaping digital experiences through a mix of creativity and hands-on skills, across industries and borders.
In parallel to my digital career, I’ve spent the past 10 years immersing myself in personal development and diverse healing practices and certifications. I’m a certified Vinyasa Yoga Teacher, trained in sound healing, and experienced in energy work as well as emotional alchemy. This inner work continues to enrich how I show up professionally and bring my own visions to life.
I’m happy to share my full CV upon request.
Please get in touch if you’d like to learn more about my background or explore a potential partnership.
Get in touch
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