17+ Years of
Digital Expertise
Looking for the right team
to grow with. Maybe it's yours?
17+ Years of Digital Expertise.
Looking for the right team to grow with. Maybe it's yours?The right team?
People who care.
A meaningful mission.
Something worth building together.
I’ve spent the past years bringing my experience to different projects. Now I’d like to put that experience into something I can be part of, shape and grow with.
Wellbeing and mental health are especially close to my heart, but purpose can take many forms.
The right team?
People who care.
A meaningful mission.
Something worth building together.
I’ve spent the past years bringing my experience to different projects. Now I’d like to put that experience into something I can be part of, shape and grow with.
Wellbeing and mental health are especially close to my heart, but purpose can take many forms.
What I bring
17+ years across digital
from marketing and UX to CRO and experimentation, giving me a deep understanding of how it all connects and what needs to come together to make things work.
17+ years across digital
from marketing and UX to CRO and experimentation, giving me a deep understanding of how it all connects and what needs to come together to make things work.
A natural instinct to optimise
I combine data, experience and intuition to spot patterns, uncover friction and see where change can have the most impact.
AI as part of how I work
I use AI extensively across research, analysis, strategy and ideation, and as a sparring partner to challenge my thinking, explore different perspectives and develop ideas further.
Adaptability and persepctive
Experience across global organisations, agencies, in-house teams and my own ventures means I can see things from different perspectives and quickly adapt to different ways of working.
Connection and alignment
I bring people and teams together, connect different viewpoints and help create a shared direction.
A strong sense for people and dynamics
More than 10 years of training and personal practice in transformational work have shaped how I work with people and create space for openness, reflection and new ideas.
International and remote experience
I combine data, experience and intuition to spot patterns, uncover friction and see where change can have the most impact.
What I bring
17+ years across digital
from marketing and UX to CRO and experimentation, giving me a deep understanding of how it all connects and what needs to come together to make things work.
A natural instinct to optimise
I combine data, experience and intuition to spot patterns, uncover friction and see where change can have the most impact.
Adaptability and persepctive
Experience across global organisations, agencies, in-house teams and my own ventures means I can see things from different perspectives and quickly adapt to different ways of working.
AI as part of how I work
I use AI extensively across research, analysis, strategy and ideation, and as a sparring partner to challenge my thinking, explore different perspectives and develop ideas further.
Connection and alignment
I bring people and teams together, connect different viewpoints and help create a shared direction.
A strong sense for people and dynamics
More than 10 years of training and personal practice in transformational work have shaped how I work with people and create space for openness, reflection and new ideas.
International and remote experience
Having lived and worked across Germany, the UK, Spain and Gibraltar, I’m now based in Portugal and work fully remotely. I know how to work independently while staying connected and collaborating effectively across locations.
Kind Words
From people I've worked with
Christina’s support was essential to kick off and mature our experimentation programme. She designed and aligned a cross-functional collaboration among all involved parties, trained key technical and business stakeholders, and identified the best fit-for-purpose tool for us. Christina paved the path for an efficient experimentation programme that the business is benefiting from every day, and had a very good standing among all participants.
I had the pleasure of working with Christina for several years, and I can confidently say that she is a highly skilled senior experimentation consultant. Her deep expertise in A/B testing, personalisation, and data-driven optimisation is matched by her strategic mindset and ability to turn insights into tangible business impact.
Christina is able to navigate complex challenges while keeping an eye on the bigger picture. Whether it is designing robust test frameworks, analysing results with precision, or aligning stakeholders around a data-driven approach, she always delivers with excellence.
Beyond her technical skills, she is a great teamplayer and always willing to share her knowledge.
Christina did an UX audit of our website and convinced us with her professional and clear structured presentation. Her work shows great competence in this area and what we particularly liked was her empathy with which she was able to put herself in our project.
Many thanks for the perfect work.
We appreciated Christina’s engagement, her positive attitude, and her attentive way of communication. Her optimization work on the Microsoft Online Store was highly valued and implemented not just across Western Europe but globally
I had the pleasure of working with Christina when she joined our company to help establish the foundations of our experimentation program. She quickly understood the company’s challenges and played a key role in defining our experimentation framework and selecting the right experimentation tool.
What stood out most was her collaborative approach, patience, and attention to detail. As a Senior Product Analyst working closely with her, I appreciated how effectively she partnered with technical and product teams to ensure our experimentation setup was both practical and scalable.
I would highly recommend her to any organization looking to build or strengthen their experimentation culture.
I had the pleasure of working with Christina Arvidsson on several conversion rate optimization projects over the years, where she served as the consultant and I provided technical support. Christina played a crucial role in bridging the gap between the client’s vision and technical execution, ensuring seamless communication and well-defined requirements.
Her ability to translate complex business needs into clear, actionable tasks made my job significantly easier. She was always well-prepared, proactive, and quick to address any challenges, making our collaboration both efficient and enjoyable. Christina’s professionalism, strategic mindset, and keen attention to detail ensured that we consistently delivered high-quality results that met or exceeded client expectations.
I highly recommend Christina to any team looking for a skilled consultant who can effectively manage client needs and drive projects to success.
Christina’s support was essential to kick off and mature our experimentation programme. She designed and aligned a cross-functional collaboration among all involved parties, trained key technical and business stakeholders, and identified the best fit-for-purpose tool for us. Christina paved the path for an efficient experimentation programme that the business is benefiting from every day, and had a very good standing among all participants.
I had the pleasure of working with Christina for several years, and I can confidently say that she is a highly skilled senior experimentation consultant. Her deep expertise in A/B testing, personalisation, and data-driven optimisation is matched by her strategic mindset and ability to turn insights into tangible business impact.
Christina is able to navigate complex challenges while keeping an eye on the bigger picture. Whether it is designing robust test frameworks, analysing results with precision, or aligning stakeholders around a data-driven approach, she always delivers with excellence.
Beyond her technical skills, she is a great teamplayer and always willing to share her knowledge.
Christina did an UX audit of our website and convinced us with her professional and clear structured presentation. Her work shows great competence in this area and what we particularly liked was her empathy with which she was able to put herself in our project.
Many thanks for the perfect work.
A bit more about me
I’m a curious, creative soul with a genuine love for optimisation, whether that’s improving digital experiences, ways of working or my own personal growth.
Early in my career, I noticed how many businesses invested heavily in generating traffic, yet failed to engage or convert those visitors. That insight sparked my curiosity and became the start of my journey into optimising user experience. What started with websites has since grown into a broader instinct to understand what isn’t working, bring clarity to complexity, and make things work better.
Over the years, I have lived and worked in Germany, the UK (London), Spain, Gibraltar, and now Portugal, where my husband and I have found our dream home surrounded by lemon fields. This little paradise nourishes my energy and inspires everything I do.
Beyond the screen, sound, yoga and art are a big part of my life. I facilitate sound relaxation sessions, create intuitive artwork and love spending time in nature. Over the past 10 years, I’ve also explored personal development and holistic practices, becoming a certified Vinyasa Yoga Teacher and Peter Hess® Sound Massage Practitioner along the way. These experiences have shaped how I work with people, see the world and approach life.
P.S. Curious about my art? Explore my artwork on Instagram.
Rooted in Portugal, Working Worldwide
As a native German speaker based in Portugal’s Algarve, I bring years of experience working remotely with international teams across different countries and cultures. I value the flexibility of remote collaboration, while also appreciating the energy of in-person connection.
For long-term projects or contracting roles, I’m happy to travel when it helps bring people together and move things forward.
Think we could be a good fit?
I'd be happy to hear from you.
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