Untapped website potential?
Turning user insights into better experiences and stronger results. View ServicesAbout meFor purpose-driven
brands and
individuals
For purpose-driven brands and individuals
Hi, I’m Christina and I help organisations and people that care about creating meaningful digital experiences improve how their website performs. Through user insight and experimentation I enable confident, data-driven decision-making. My work focuses on identifying friction, testing ideas and continuously learning what works.
What defines my work
20+ years of professional experience from print to digital.
Guided by data and intuition, I improve digital experiences through user insight and experimentation.
Especially drawn to working with organisations and individuals that aim to create positive impact beyond digital experiences.
Insights gained from working with global corporations, startups, agencies, and in-house teams
Natural ability to connect teams and disciplines, helping people align around a shared direction.
Over 10 years of ongoing training and personal practice in the field of transformational inner work.
Services
Better decisions start with better understanding.
Website Optimisation & Experimentation
A strategic approach to continuously improving website performance through conversion rate optimisation, A/B testing and personalisation. Setting clear priorities, sustainable experimentation roadmaps and enabling continuous learning through data-informed decision-making.
UX & Website Audits
Structured qualitative and quantitative analysis of user journeys, behavior and friction points to identify where improvement and experimentation will have the greatest impact.
Experimentation Enablement &
Workshops
Hands-on workshops and guidance to help teams build experimentation capabilities, align stakeholders and create a shared understanding around testing and continuous learning.
Start your optimisation journey
Ways of Working Together
From one-time support to long-term optimisation partnerships.
One Time Engagement
- Strategic consultancy and expert guidance
- UX and website audits, including prioritisation and actionable recommendations
- A/B testing Roadmaps
- Evaluation of personalisation potential across key journeys
- Workshops and in-house trainings
Website Optimisation Partnership
(3+ months)
- Ongoing strategic consultancy
- Continuous website optimisation through experimentation
- Regular insights and learnings to support data-informed decissions
- Guidance on experimentation tool selection and implementation
- Close collaboration with your in-house teams
Kind Words from Clients
Christina did an UX audit of our website and convinced us with her professional and clear structured presentation. Her work shows great competence in this area and what we particularly liked was her empathy with which she was able to put herself in our project.
Many thanks for the perfect work.
I had the pleasure of working with Christina for several years, and I can confidently say that she is a highly skilled senior experimentation consultant. Her deep expertise in A/B testing, personalisation, and data-driven optimisation is matched by her strategic mindset and ability to turn insights into tangible business impact.
Christina is able to navigate complex challenges while keeping an eye on the bigger picture. Whether it is designing robust test frameworks, analysing results with precision, or aligning stakeholders around a data-driven approach, she always delivers with excellence.
Beyond her technical skills, she is a great teamplayer and always willing to share her knowledge.
We appreciated Christina’s engagement, her positive attitude, and her attentive way of communication. Her optimization work on the Microsoft Online Store was highly valued and implemented not just across Western Europe but globally.
More about me
I’m a curious, creative soul with a genuine love for optimisation, whether that’s improving websites or my own personal growth.
Early in my career, I noticed how many businesses invested heavily in generating traffic, yet failed to engage or convert those visitors. That insight sparked my curiosity and became the start of my journey into optimising user experience.
Over the years, I have lived and worked in Germany, the UK (London), Spain, Gibraltar, and now Portugal, where my husband and I have found our dream home surrounded by lemon fields. This little paradise nourishes my energy and inspires everything I do.
Beyond the screen, you’ll likely find me on my yoga mat, creating intuitive artwork, or spending time in nature. I also love taking courses that feed my creativity and growth—whether it’s art, energy work, or personal transformation. These experiences continue to inspire how I live, work, and connect.
P.S. Curious about my art? Explore my artwork on Instagram.
Rooted in Portugal, Working Worldwide
As a native German speaker based in Portugal’s Algarve, I love the flexibility of remote collaboration but also value the energy of in-person connection.
For long-term projects or contracting roles, I’m open to travel to co-create meaningful impact from within.
Professional Experience & Holistic Training
Rooted in print media design and evolved into website optimization, I bring over 20 years of cross-disciplinary experience across offline and online marketing. My journey has taken me from working in top agencies in London to leading CRO teams in Hamburg, shaping digital experiences through a mix of creativity and hands-on skills, across industries and borders.
In parallel to my digital career, I’ve spent the past 10 years immersing myself in personal development and diverse healing practices and certifications. I’m a certified Vinyasa Yoga Teacher, trained in sound healing, and experienced in energy work as well as emotional alchemy. This inner work continues to enrich how I show up professionally and bring my own visions to life.
I’m happy to share my full CV upon request.
Please get in touch if you’d like to learn more about my background or explore a potential partnership.
Get in touch
Start your optimisation journey
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